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Public opinion on direct and indirect policy measures : predictive power of personal factors and cognitions

Bomers, N. (2009) Public opinion on direct and indirect policy measures : predictive power of personal factors and cognitions.

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Abstract:Predicting public opinion towards alcohol policy is an important facet in bounding youth alcohol consumption. Even though multiple predictors of public opinion on alcohol policy have been considered, current literature fails to explain public opinion including multiple predictors. In current study, a model is formulated, which consists of personal factors that literature shows to be associated to either public opinion or drinking behavior. The effect of the model on different aspects of public opinion was measured amongst 235 youth in the Netherlands, aged 15 to 25. Hierarchical regression analyses showed that the model explains for 32 percent of variance in public opinion, with attitudes towards drinking behavior accounting for the most of this variance. Results also confirmed direct policy measures to be supported in a lesser extent than indirect policy measures. Effectiveness of policy implementation can increase by changing attitudes, which is especially relevant for direct policy measures
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/59547
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