University of Twente Student Theses


Stumble upon hidden knowledge : microblogging in organizations

Grit, J.W. (2009) Stumble upon hidden knowledge : microblogging in organizations.

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Abstract:In this research, effects on knowledge sharing by the social medium microblogging have been explored. Using pilots with the microblogging platform WorkVoices and a study of the microblogging platform Yammer, the research question “What effect does the use of organizational microblogging have on knowledge sharing?” has been answered. The research showed a significant increase in the availability and the intention of participants to share knowledge. Knowledge sharing using microblogging scored high on potential and was valued positive, though the scores for the applications, WorkVoices and Yammer, were lower. This research showed that organizational microblogging has the competence to reveal hidden knowledge and information by a simple post, while using an accessible method.
Item Type:Essay (Master)
GriDD consultancy
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
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