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Anonymous participation in an online-treatment program Alcoholdebaas.nl : how can participants be stimulated to choose the non-anonymous option?

Nowak, C. (2009) Anonymous participation in an online-treatment program Alcoholdebaas.nl : how can participants be stimulated to choose the non-anonymous option?

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Abstract:The website “Alcoholdebaas.nl” (lookatyourdrinking.org) has existed since March 2005. It was developed by Tactus, an addiction treatment institute whose aim it is to help people with various addictions. This paper focuses on participants’ use of Tactus’s on-line counseling program for alcohol addiction. A special feature of this program is that the participant may choose among four treatment options: self-paid, anonymous (free), insurance-paid, and employer paid. Because of the limited patient capacity of the anonymous treatment option, however, Tactus wants to motivate more patients to choose the insurance-paid option. This option requires that they disclose their personal identification information, but allows them to start treatment immediately rather than waiting for an indeterminate time period before an opening becomes available in the anonymous treatment option. Tactus has found, however, that even after informing clients that choosing to remain anonymous will cause a delay in treatment, most clients still choose to remain anonymous. Tactus is seeking to discover why these clients choose to remain anonymous, and how they might be influenced to choose the non-anonymous, insurance-paid treatment option. The purpose of this investigation is to find a starting point for achieving this goal.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/59658
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