Providing web-based publish-on-demand software with a networked business strategy

Kloosterman, Eddo (2009) Providing web-based publish-on-demand software with a networked business strategy.

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Abstract:Publish-on-demand solutions for marketing resource management have gained ground the last few years, with a more efficient workflow for the creation of documents and publications. Software companies are facing challenges within a business network to expand their business network, and distribute their software through partner organizations. This thesis proposes guidelines for software companies to provide their web-based publishon-demand software to partner organizations, and enable the partner organizations to autonomously deploy that software for their customers. Through the development of an analysis framework for the proposal of organizational requirements for a software providing organization, the required activities and responsibilities between the focal- and partner organizations have been identified. The activities identified are used to look into the value offering by the focal organization, and how the value offering should be adapted. With a requirements analysis, focusing on functionality and quality, the actual web-based publish-on-demand software is analyzed and a number of requirements are proposed. Combined with the identified activities these requirements are used to identify and propose partner tools, to allow the partner organizations autonomous deployment of the software. The general findings in this thesis have been elaborated in a case description of an actual publish-on-demand software and services provider, proposing specific activities and partner tools for that organization.
Item Type:Essay (Master)
Clients:
Cordeo
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Information Technology MSc (60025)
Link to this item:http://purl.utwente.nl/essays/59796
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