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Marketing of the ILA conference in Prague : a research to the most effective marketing strategy of a conference

Wijlens, Anne-fleur (2009) Marketing of the ILA conference in Prague : a research to the most effective marketing strategy of a conference.

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Abstract:The International Leadership Association (ILA) is a global network for all those who practice and study leadership. The ILA is organizing every year a global conference, but although the organization name is suggesting something else, the ILA was mainly focused on North America. The ILA has planned to expand outside North America and therefore a conference in Prague (Europe) will take place in order to set up a network in Europe. To set up a network it is important to attract the target market to the conference by a good marketing plan. Therefore this research focuses on the marketing of the conference in Prague. The main question of this research is ‘Which adaptations in the marketing strategy have to be made in order to attract new European members?’
Item Type:Essay (Bachelor)
Clients:
International Leadership Association
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (56834)
Link to this item:http://purl.utwente.nl/essays/59815
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