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CCV : "Exploring new methods of payment in the European vending market"

Dijk, D. van (2009) CCV : "Exploring new methods of payment in the European vending market".

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Abstract:CCV wishes to enter the European vending market with a new payment product. In order to best assess the future payment landscape that vending must deal with, this paper researches the developments in the European payment market in a multiple case study, investigating the most probable payment methods and generating conclusions through inductive reasoning. On the basis of these developments, a choice for the best market offering and accompanying business strategy is made. A theoretical model by Anderson & Narus is used due to its contemporary look upon business to business marketing, enabling it to offer valuable guidelines on how to establish an accurate marketing model for a new payment product. This is then filled in with research categories and qualifiers taken from Rogers and Narayanan. These qualifiers are used to compare the different payment alternatives and consist of: relative advantage, compatibility, ease‐of‐use, trialability, observability, prior technology drag, irreversibility, sponsorship, expectations, communications, opinion leaders, and cultural norms. Thus, different payment alternatives are compared, a dominant design is pointed out among the current technical possibilities, and advice is provided on creating a complete market offering.
Item Type:Essay (Bachelor)
Clients:
CCV
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (56834)
Link to this item:http://purl.utwente.nl/essays/59827
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