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Digital Movie Piracy; A Perspective on Downloading Behaviour through Social Cognitive Theory

Jacobs, Ruud S. (2010) Digital Movie Piracy; A Perspective on Downloading Behaviour through Social Cognitive Theory.

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Abstract:The current article attempts to refine and specify a model based on other researchers' applications of the Social Cognitive Theory originally posited by Bandura to allow the behaviour and attitudes people that download movies without paying exhibit to be analysed and compared to the amount of movies they consume (measured as an monthly average estimate). The new model is then tested against data obtained from college students as well as from a technological lifestyle forum. After the revisions these analyses suggested were applied, the model explained nearly 23% of the variance in the number of movies downloaded. The most important factors in this model were, among others: the drives to see many different and new movies, the social environment and its perceived attitude toward the behaviour, and the degree to which downloading has embedded itself in the daily routine. Because the Dutch government and lobbyists are superficially unclear about the current legislature, the unique opportunity existed to study the impact of knowing about legislature on the behaviour. Other results indicate an unexpected openness to an alternative film-distribution method where both the producers and the consumers get an honest deal, presenting options to release the current political and social tension without prosecuting an increasing portion of the population.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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