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A cross-cultural comparison on preferences for third-party help between Pakistani and German employees: the impact of masculinity and individualism

Klamert, C. (2010) A cross-cultural comparison on preferences for third-party help between Pakistani and German employees: the impact of masculinity and individualism.

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Abstract:Abstract - The purpose of this study was to investigate the differences between German and Pakistani employees regarding their preference for three types of third-party help in a conflict. Two of Hofstede’s four cultural dimensions (individualism and masculinity) served as a means of assessing cultural differences between the two countries and of explaining the detected differences in preference. A sample of 101 Pakistani and 130 German employees participated in this survey. The Pakistani participants received a paper pencil questionnaire in English assessing Hofstede’s dimensions and three types of third-party help (social-emotional, relational and procedural content help). The German sample filled in an online version of the same questionnaire which had been translated into German. It was found that German employees have a stronger preference for social-emotional and procedural content help than Pakistani employees. There is no difference between Pakistani and German employees in terms of relational help. In accordance with the expectation in this study, the impact which the country has on the preference for procedural content help, can partly be explained by the difference in the countries’ masculinity orientation.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/59883
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