University of Twente Student Theses


Dutch entrepreneurs entering South-Africa: success assured?

Peet, Marc van der (2009) Dutch entrepreneurs entering South-Africa: success assured?

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Abstract:This article analyzes the perceived importance of different entry-decision factors by successful Dutch entrepreneurs in South-Africa. Through ranking the different entry-decision factors a more solid explanation is sought for the small number of successful Dutch start-ups in South-Africa. The sample includes fifteen successful companies with Dutch founders started in South-Africa. Through semi-structured interviews a clear overview is created of the perceived critical entry-decision factors of the different founders. Hereby a contribution is made to literature concerning entry strategies and successfulness of foreign entrepreneurs in the emerging market of South-Africa. Results of this research are an underestimated cultural difference between the Netherlands and South-Africa and different customer preferences of South-African customers. Although measures have been taken to assure a high amount of validity and reliability this research is limited by the restricted number of cases and different nature of these cases. Implications of this research show that certain topics concerning FDI in emerging countries need more thorough investigation. Especially the influence of entrepreneurial background on the success rate of the company and the different perception on the various entry-decision factors come up as important new subjects of investigation.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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