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Duurzame Technostarters Financieren: Een onderzoek naar het beslissingsproces bij het kiezen van een bank

Okkema, Tjipke (2010) Duurzame Technostarters Financieren: Een onderzoek naar het beslissingsproces bij het kiezen van een bank.

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Abstract:This research describes a research of the decision-making process of sustainable high-tech startups on the moment that the made the decision to apply for a loan at a bank and a choice must be made what bank will be providing this loan. The research is carried out for Triodos Bank. Since 1980, Triodos Bank finances sustainable companies, with a focus on companies that bring sustainability to practice in an innovative way. Regarding the social and economical attention for sustainable innovation, the number of sustainable high-tech startups is rising. This offers an opportunity for Triodos Bank, because the bank can and wants to add value to this sustainable trend. This is the reason that Triodos Banks would like to find out how the bank can provide more loans to high-tech startups. To achieve this, the research will investigate the decision-making process of sustainable high-tech firms, when selecting a bank. With the understanding of the process and the knowledge of de decision-making criteria, the bank will be able to act upon the demands of this special kind of entrepreneurs. The research question is the following: What factors are determinative for the decision-making process of a sustainable high-tech startup, when selection a bank as fancier, and what third parties influence this decision?
Item Type:Essay (Master)
Clients:
Triodos Bank N.V.
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/59928
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