University of Twente Student Theses

Login

The figurehead of change processes in health care institutions : a desktop analysis of the representation of the visible persons in change processes

Beinborn, Irina (2010) The figurehead of change processes in health care institutions : a desktop analysis of the representation of the visible persons in change processes.

[img]
Preview
PDF
436kB
Abstract:A desktop analysis was executed to answer the research question: Who is the figurehead of change processes in health care institutions? The communication statements used to communicate change were analyzed concerning to the following aspects: does the organization want to present a figurehead, are they able to present the figurehead properly, who is the sender of the communication statements and is a proper language level used? It has been found that three of the four participating health care institutions want to work with a figurehead. However this research has shown that the health care institutions have difficulties with presenting the figurehead properly. The communication statements they are using have a proper reading level and make good use of key messages but miss the focus on the figurehead. Limitations of this study are that the sample size is too small and that the participating health care institutions differ in the following aspects: target group, type of change process, and budget for the change process. Even so these aspects are not determining the use of a figurehead they might be a reason for a different handling of the change processes; also because they give different guidelines for the figurehead how to handle the process.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/59934
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page