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Impact of prior affect on risk perception

Riffert, Alexander (2011) Impact of prior affect on risk perception.

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Abstract:Various studies have focused on the influence of negative or positive affects on risk perception. The theory of transfer of excitation as well as the priming paradigm, yields for the assumption that transfer of prior affect can account for people’s variance in risk-perception. Accordingly, the purpose of this study is to investigate if an affect from a prior stimulus can be transferred to the risk perception of a following one. Ninety-nine subjects participated in a quasi experiment that compares the personal risk perception of a stimulus with regards to a prior induced negative or positive emotional state. In the first experimental group, the emotion manipulating stimulus and the target risk shared associated features, whereas in the second experimental group no close semantic relationship has been established. Findings suggest that prior affect can be transferred to risk perception and that common features of the affect-manipulating stimulus and the target risk can moderate the effect-size. Nevertheless, the semantic relationship is not necessarily required in order to transfer affect.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:20 art studies
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/59967
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