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Co-creation and firm performance: innovation success enhancing effects of and motives for customer involvement

Tijmes, A.H. (2010) Co-creation and firm performance: innovation success enhancing effects of and motives for customer involvement.

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Item Type:Essay (Master)
Clients:
Capgemini Consulting
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/60016
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