How camera angles influence people's opinions about objects

This study investigated if the influence of camera angles on people‟s opinions of objects could be fit into an embodied cognitive theory. A high or a low camera angle in combination with a negative or positive message was hypothesized to have different effects on the feelings evoked by objects, which were to be measured with the PrEmo, a visual measurement of emotions. No effects of camera angle were found, although both the accompanying message (negative or positive) and the opinion about the general product category of the shown stimuli were found to influence people‟s opinions as measured by the PrEmo.