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Personal health records : what business model opportunities are there for exploiting a Personal Health Record on the Dutch healthcare market?

Limburg, A.H.M. van (2009) Personal health records : what business model opportunities are there for exploiting a Personal Health Record on the Dutch healthcare market?

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Abstract:This research formed a business model for Personal Health Records. This document starts off by explaining the modern healthcare situation, followed by a description of Personal Health Records. Then, the research presents scientific models and literature that are relevant for the business model for Personal Health Records which appears in the last chapter. Here these scientific models are combined and elaborated in the form of a holistic, concise business model specifically for Personal Health Records. Obviously in order to create a business model, literature regarding business modeling gets discussed as well. Modern day healthcare is introducing more and more activities on the Internet, so called Medicine 2.0 or EHealth. There are various reasons why this shift is occurring but the biggest reason is the growing demand and the related growing costs that will (if nothing will happen soon) turn problematic in the near future. The costs of healthcare will go sky high and there will not even be enough health care professionals to put on the big demand. Medicine 2.0 and E-Health initiatives seem to be a solution for this problem as certain tasks can be done (partially) automatically or by the patient himself using web applications.
Item Type:Essay (Master)
Clients:
Pink Roccade Healthcare
Pink Roccade Healthcare
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/60097
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