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The effect of different vertical camera-angles on faceperception

Sätteli, Hans-Peter (2010) The effect of different vertical camera-angles on faceperception.

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Abstract:The purpose of the study was to take a closer look on different camera-angles and the effects on the perceived credibility and attractiveness of pictured people. Participants of an online survey were asked to judge a face on the dimension of overall Impression, credibility and physical attractiveness. Subjects were randomly assigned to one of the five conditions in which they saw a picture of a face from a different perspective (high-angle-condition, short-high-angle-condition, eye-level-condition, short-low-angle-condition and low-angle-condition). Results revealed that participants in the low-angle-condition judged the face significant higher on the overall impression-dimension and the credibility-dimension. Significant differences were also found between the conditions that used a combination of vertical camera-perspectives and the one-shot-only-perspectives. No effect was found for the physical attractiveness scale.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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