University of Twente Student Theses


Attracting young IT professionals: choosing between academic and other organizations

Akhter, Shamim (2010) Attracting young IT professionals: choosing between academic and other organizations.

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Abstract:The purpose of this Master thesis is to identify and categorize young IT professionals’ perceptions of organizational attraction. In specific, the salient concepts were explored that young IT professionals used to describe attractive and unattractive factors related to two organizational forms: private-sector organizations and academic institutions. In the following chapters, the results of a qualitative study involving interviews with 22 IT Master-level graduates are presented, including their provided rich descriptions about their own organizational attraction. The findings provide surprising insights into the perceptions of young IT professionals, professionals who perceive themselves as a much needed workforce – even during and after economic meltdown phases. Results of this study indicate specific private-sector and academic attraction factors. The top five organizational attraction factors are: Career planning, Organizational culture, Monetary benefits, Organizational image and Recognition. The top five academic attraction factors are: Challenging and interesting work, University image, Personnel development, Academic culture, and Autonomy. The knowledge gained though this research project could be used by organizations to design personnel marketing efforts and develop communication and recruiting strategies that emphasize the factors which have been identified as attractive and unattractive in this study. Limitations of this study and future research directions are discussed
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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