University of Twente Student Theses

Login

Place Image and FDI: How place image of the EU and the U.S. impacts FDI decision-making by Korean SMEs in Daegu and Kyoungbuk Province

Lee, Hyun-young (2010) Place Image and FDI: How place image of the EU and the U.S. impacts FDI decision-making by Korean SMEs in Daegu and Kyoungbuk Province.

[img]
Preview
PDF
1MB
Abstract:The EU has been developed into the most advanced economic union in the world without any precedent in the history so far, by adopting the common currency, Euro, in the year of 2002. The 27 member states of the EU are subject to the same monetary policy, and their economic policies are set according to EU guidelines, which makes the EU a very attractive Common Market for export as well as FDI (Foreign Direct Investment). Nevertheless, the existence of the appealing economic unity does not seem to be very well-known to Korean SMEs (Small and Medium-sized Enterprises) who are on the contrary familiar with the U.S. market. Indeed, there is a significant gap of FDI flows from Korean SMEs to the U.S. and to the EU. This paper posits that the hesitant demeanour of Korean SMEs towards the EU compared to the U.S. as an FDI destination, has its roots in their asymmetrical place images about the both markets. In order to see whether there are different place images of the two markets and whether the place images can impact FDI decision-making by Korean SMEs, the paper includes an empirical research conducted to a population of 72 individuals who own SMEs in the Daegu Metropolitan City and Kyoungbuk Province in Korea.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:88 social and public administration
Programme:European Studies MSc (69303)
Link to this item:http://purl.utwente.nl/essays/60290
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page