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How to increase the effectiveness of e-mail communication within organizations

Sauer, R. (2010) How to increase the effectiveness of e-mail communication within organizations.

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Abstract:Although there is a great amount of theory available about structuring organizations, there still is obscurity in the way to structure internal communication. Due to the increasing application of information technology, employees are using more modern communication method; e-mail in particular. The easiness and low costs of e-mail causes, in most companies, this to be one of the main communication methods. Employees in an organization are sending each other e-mails which often contains one or more requests towards the receiver. A new problem arises: “the absence, the low quality, incompleteness, or long duration of a response on a request sent by e-mail”, this will from now on be called “the phenomenon”. The goal of this thesis is to develop a way to quantitative measure this phenomenon and to find out why this phenomenon exactly exists, this in order to build groundings for a solution which can replace or improve this current method of communicating. This method of measuring the phenomenon is tested at the Dutch establishment of Mansystems BV and proofed to be a valid way of performing this type of research, although this test produced also points of improvements for this method for further research. After conducting the quantitative research, the data is enriched with qualitative interview data to further explore this phenomenon, its causes, and its effects. All data in this research will describe one single case, which is the Dutch establishment of Mansystems BV. The quantitative data showed a low occurrence of this phenomenon. Proceeding interview data extended this data with possible relations. Three cases of the quantitative results with highly measureable data were subjects of the interviews. The combination of existing research, the quantitative data, and interviews gave new insights in the understanding of this phenomenon.
Item Type:Essay (Master)
Clients:
Mansystems Nederland B.V.
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/60363
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