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Internationalization needs in financial crisis Market demand for subsidy application and internationalization consultancy regarding emerging markets

Stoelinga, Evelyn (2009) Internationalization needs in financial crisis Market demand for subsidy application and internationalization consultancy regarding emerging markets.

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Abstract:As a result of the perceived changing internationalization needs by the financial crisis, a business proposition was formed about starting a consultancy aimed at assisting firms that want to internationalize to emerging markets. This research was undertaken in order to assess the current demand in the market regarding producing in emerging markets, to appraise the demand regarding the value proposition of subsidy application services and internationalization consultancy regarding emerging markets, and to explore the additional market demand regarding internationalization services by which value could be created. This study did not reveal any direct interest in transferring production to emerging markets; hence this study did not generate any leads for prospect customers. However, the impact of research limitations on the outcome should be taken into account. Additionally, this study did show a demand in the market of 27,3% for the initial value proposition. The characteristics of this demand did not alter amongst companies of different sectors, sizes, or production areas. Lastly, an additional market demand was also present, from which several aspects that are of value to customers are utilized to create value that was added to the initial service proposition. This resulted in an optimal service composition that was recommended by this study.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/60372
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