University of Twente Student Theses
De strategie-klimaat fit en diens impact op strategische gedragingen van werknemers
Snellink, Monique (2010) De strategie-klimaat fit en diens impact op strategische gedragingen van werknemers.
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Abstract: | This research has tried to find an answer on the question if a better fit between organizational strategy and organizational climate leads to more strategic employee behavior in the form of innovative behavior, customer oriented behavior and knowledge sharing. A questionnaire was conducted among five companies (N = 160) in medium-sized enterprises. Results of correlation analysis show that, as expected, for some of the fit couples a positive relationship was found with expected strategic behavior. The results show that a fit between marketing differentiation strategy and rational goal climate is positively related to innovative behavior as well as customer oriented behavior; a fit between service differentiation strategy and group climate is positively related to knowledge sharing; a fit between innovation differentiation strategy and development climate is positively related to innovative behavior shown and knowledge shared by employees. |
Item Type: | Essay (Bachelor) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 77 psychology |
Programme: | Psychology BSc (56604) |
Link to this item: | https://purl.utwente.nl/essays/60436 |
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