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De strategie-klimaat fit en diens impact op strategische gedragingen van werknemers

Snellink, Monique (2010) De strategie-klimaat fit en diens impact op strategische gedragingen van werknemers.

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Abstract:This research has tried to find an answer on the question if a better fit between organizational strategy and organizational climate leads to more strategic employee behavior in the form of innovative behavior, customer oriented behavior and knowledge sharing. A questionnaire was conducted among five companies (N = 160) in medium-sized enterprises. Results of correlation analysis show that, as expected, for some of the fit couples a positive relationship was found with expected strategic behavior. The results show that a fit between marketing differentiation strategy and rational goal climate is positively related to innovative behavior as well as customer oriented behavior; a fit between service differentiation strategy and group climate is positively related to knowledge sharing; a fit between innovation differentiation strategy and development climate is positively related to innovative behavior shown and knowledge shared by employees.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/60436
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