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Welke factoren beïnvloeden de intentie tot acceptatie van klanten van Rabobank Sneek-ZwF ten opzichte van het Multichannel Groeipad?

Eizema, Johanna (2010) Welke factoren beïnvloeden de intentie tot acceptatie van klanten van Rabobank Sneek-ZwF ten opzichte van het Multichannel Groeipad?

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Abstract:The literature has shown that much research has already been done on the acceptance of new technologies. More and more research suggests that culture influences acceptance. However, no research has been done on the cultural differences within one country and the impact these cultural differences have on the acceptance of a new technologies. For this study theoretical research, qualitative research and quantitative research have been applied. With this knowledge in mind is the UTAUT-model adapted. A number of independent variables have been omitted and some have been added, creating the Culture & New Media-model. This new model was tested and has shown to be a good predictor for the intention to accept the Multichannel Groeipad. The main conclusion that can be drawn from this research is that the factors influencing the intention of the customers of Rabobank Sneek-ZwF to accept the Multichannel Groeipad are Performance Expectancy, Effort Expectancy, Social Influence, Trust in Organization, Trust medium, Change Seeking Index and the Attitude Toward using Technology.
Item Type:Essay (Master)
Clients:
Rabobank
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/60460
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