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Organizational strategies and expected employee work behavior : a study regarding innovative work behavior, affective commitment to the organization and customer orientation

Siep, Susanne M. (2010) Organizational strategies and expected employee work behavior : a study regarding innovative work behavior, affective commitment to the organization and customer orientation.

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Abstract:Schuler and Jackson's (1987) assumptions concerning strategy, expected employee behavior and firm performance form the basis for the current study. The current research investigated whether there is a relation between three strategies called innovation-, process-, and service-differentiation on the one hand and affective commitment, customer orientation and innovative work behavior on the other hand. Based on a sample of 147 people employed in five Dutch and German organizations working in the service-providing sector, results show that there is indeed a relation between the strategic orientations and the employees' behavior. The tested relationships were those between a) the perception of service-differentiation strategy and employees' affective commitment, b) a perceived innovation-differentiation strategy and customer orientation, c)the perception of the process-differentiation strategy and emplyees' innovative work behavior, and d) between the innovation-differentiation strategy and employees' innovative work behavior. All of the four hypothesized relationships were found to be significantly positive. In return, organizations might use these findings in order to plan, perform and evaluate strategic orientations as well as employees' work behavior.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/60494
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