Pas op, dat apparaat weet wat ik wil! De rol van dispositioneel wantrouwen bij ubiquitous computing ervaringen

Kusters, Freek (2010) Pas op, dat apparaat weet wat ik wil! De rol van dispositioneel wantrouwen bij ubiquitous computing ervaringen.

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Abstract:This study investigates the impact of distrust on the interaction experience with a ubiquitous computing application. Rather than seeing distrust as a situational variable, distrust here is seen as a trait variable. In this study is investigated if people with high dispositional distrust react different on an error and positive risk-information than people with a low dispositional distrust. Finally, it is considered if the way people experience the interaction is a good predictor of the assessment of the application. Research among 151 participants in a lab setting shows that dispositional distrust towards technology has a negative influence on how people experience an interaction. Not all expected interaction effects of dispositional distrust with the error were found, but people with a high dispositional distrust experienced significantly less enjoyment than people with a low dispositional distrust. Instead of reassuring people, the risk information made people more suspicious and made that they experienced the interaction even more negative. A negative interaction experience then led to a poor assessment of the application. The results support a number of theories that assume that people react differently on technology and information about technology if they have a high distrust in them. In addition, the research shows that marketers and product developers should be careful when providing risk information to consumers, because the possible strengthening of dispositional distrust.
Item Type:Essay (Master)
Clients:
Logica Working Tomorrow
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/60554
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