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Een onderzoek naar de integrale aanpak van overgewicht bij kinderen: De EPODE methode in de praktijk in Twente

Peters, Hilde (2010) Een onderzoek naar de integrale aanpak van overgewicht bij kinderen: De EPODE methode in de praktijk in Twente.

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Abstract:In recent years interventions aimed at reducing or preventing excess weight and obesity are targeted more at entire communities. These are also called community interventions. An important example of a community intervention is the EPODE method. This method, developed in France, aims at four pillars: political involvement, social marketing, public private partnership and evaluation. By combining these pillars a broad social basis can be created and the program can be weaved into the community. A negative aspect of the EPODE method is that no concrete program theory has been developed and that it is unclear how the EPODE method can be given shape in practice. This is why Van Koperen and Seidell (2010) have tried to represent the EPODE method schematically. In this model the pillars are represented with the many different parties working together to prevent excess weight. It is important to note here that it isn’t clear how the method is reflected in a Dutch context. Thus the main question of this research is: What are, from the EPODE method’s perspective, the success- and failure factors of an integral approach in reducing excess weight in children in Hellendoorn and Hof van Twente (Twente in Balans) and how can the integral approach in Twente be continued? To answer this question interviews have been held with people involved in the excess weight/obesity projects in Hellendoorn and Hof van Twente. These were interviews with persons involved locally such as persons from: a hospital and welfare organizations, but also those involved from the GGD and the local government such as alderman and policy makers. The results show that in both communities quite some parties were collaborating in preventing excess weight, but that these parties are mostly from the public sector. When communicating with target groups no concurrent logo is used and there are no standardized means for every target group. In both communities political involvement is more present. Policy has been made and policy makers are involved. Those locally involved however do not experience this political involvement. Evaluations in both Hellendoorn and Hof van Twente are carried out but these are mostly oral evaluations. These are targeted at the appreciation of the activities and projects. Effectevaluations are not seen in both communities. Only the school researches of the children’s BMI indexes are carried out annually. The final conclusion is that the EPODE method, as Van Koperen and Seidell (2010) describe it isn’t directly found in both communities. Three factors have to be taken into account here. First factor is that the political situation in The Netherlands differs from France, the EPODE theory gives no explanation on how to incorporate this. The second factor is that the EPODE method is carried out at a national level and the projects in Hellendoorn and Hof van Twente are at a local level, which causes differences in involved parties. The third factor is the lack of theoretical basis for the implementation of the EPODE method. It is unclear how the EPODE method can be carried out best in practice and what it’s barriers are in doing so. More research into the implementation of the EPODE method is therefore important.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
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