Diffusion of HPV vaccination among physicians in New Delhi, India : barriers and drivers towards the intention to recommend HPV vaccination by paediatricians and gynaecologists

Honcoop, M.M. (2010) Diffusion of HPV vaccination among physicians in New Delhi, India : barriers and drivers towards the intention to recommend HPV vaccination by paediatricians and gynaecologists.

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Abstract:Introduction. In India is cervical cancer the most common cancer among women. Every year about 75 000 women die because of this disease. The WHO expect in 2025 130 000 women will die, if there is no intervention. Since 1,5 years there is an intervention available in India; HPV vaccination. The Indian healthcare system consists of a public and private market, in both markets women have to pay themselves for this vaccination. In India this will cost approximately 160 euro for the three doses needed. A lot of women are not receiving vaccination and a lot of physicians hesitate to recommend. This is a qualitative research on the drivers and barriers, which are responsible for gynecologists and pediatricians (not) to recommend the HPV vaccine to their patients. Theoretical framework. This research is based on two theories of Everett M. Rogers' book: 'Diffusion of Innovations'. The two theories are the rate of adoption and the pattern of diffusion. Those can be measured on the basis of the items developed by Moore & Benbasat. The interview is adjusted and shortened to the subject of HPV vaccination and measured the following constructs: compatibility, complexity, image and relative advantage. Furthermore the physicians were asked what they thought the problem is concerning this vaccination. Methods. The research was led by MSD India, conducting informed consent interviews with gynaecologists and paediatricians in the public and private healthcare sector, both adopters and non-adopters of HPV vaccination. The decision for these groups is based on the healthcare system in India and on which disciplines the focus for MSD India lays regarding HPV vaccination. The samplesize is based on feasibility and the addresses the sales representatives of MSD India visited, because they were joined 5 weeks in order to conduct the interviews. The interviews have been performed in New Delhi; they consisted of some closed and some open questions.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Health Sciences BSc (56553)
Link to this item:http://purl.utwente.nl/essays/60664
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