University of Twente Student Theses

Login

When two worlds meet ; Hyves and recruitment How recruiters’ decision-making is influenced by content on adolescents’ Hyves pages.

Broeke, Marlon Annelyn ten (2011) When two worlds meet ; Hyves and recruitment How recruiters’ decision-making is influenced by content on adolescents’ Hyves pages.

[img]
Preview
PDF
1MB
Abstract:This study investigated how decisions on recruiters’ field of activity are influenced by information they find on adolescents’ Hyves pages. The Internet and social media are gaining more and more importance in present society. The role of Hyves, a Dutch profile website, as a tool for screening job applicants, is growing. The first study, a content analysis of 200 Hyves profiles, resulted in nine different topics probably playing a role when recruiters are judging on the appropriateness of an applying candidate. The analysis provided a large amount of qualitative samples, which were included in the second study. In this second study, a written questionnaire, 78 recruiters chose out of these nine topics the main reasons for rejecting a candidate. They self-reported that the presence of racial comments and prove of drug use are of large influence on an eventual rejection. A questionnaire though proved no influence of either one of the nine items on the judgment of the suitability of the candidate in the company of the recruiter. Though, recruiters’ vision on alcohol and their judgment on the intelligence of the candidate, just as statements by a third party were of provable influence on the judgment of the appropriateness of the candidate. Both intelligence and the attractiveness of the candidate play a role when deciding to employ an applicant. Recruiters’ written declaration differs from the data at this point, attractiveness should not be of influence. This study formed one of the first ‘kick-offs’ discovering the role of Hyves when recruiting and resulted in the first content analysis discovering the diverse subjects a recruiter can find on Hyves. Future research on social media will give more insight in the different topics that influence recruitment decisions.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/60898
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page