University of Twente Student Theses
Putting experience marketing to the test: the influence of the type of experience and environment on brand personality, brand attitude and brand activation
Schrauwen, Tiffany (2011) Putting experience marketing to the test: the influence of the type of experience and environment on brand personality, brand attitude and brand activation.
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| Item Type: | Essay (Master) |
| Clients: | Apple |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/60920 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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