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Putting experience marketing to the test: the influence of the type of experience and environment on brand personality, brand attitude and brand activation

Schrauwen, Tiffany (2011) Putting experience marketing to the test: the influence of the type of experience and environment on brand personality, brand attitude and brand activation.

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Item Type:Essay (Master)
Clients:
Apple
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/60920
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