University of Twente Student Theses

Login

The influence of camera angle on women‟s intention to purchase jewelry.

Engbers, Carola (2011) The influence of camera angle on women‟s intention to purchase jewelry.

[img]
Preview
PDF
901kB
Abstract:The study presented here examines the effect of camera angles on purchase intention of jewelry by women. In this study the influence of three vertical camera angles was explored, the stimuli were either presented from a low (i.e. looking up), eye-level or high (i.e. looking down) camera angle. Ninety-eight respondents rated three different jewelry (necklace, bracelet, earrings) in one of the three camera angles. Twelve Likert Scales were used to measure affective response and three semantic differentials were used to measure purchase intention. The previously found beneficial effects of low camera angles were not found. Vertical camera angels had no significant effect on purchase intention. Furthermore, no main effect was found on affective response; the scores on affective response were not higher when the jewelry was photographed from a low camera angle. In addition a strong positive correlation was found between affective response and purchase intention.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/60945
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page