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Arousal en vertrouwen - De invloed van arousal op vertrouwen in campagnes van charitatieve organisaties

Menting, Juliane (2011) Arousal en vertrouwen - De invloed van arousal op vertrouwen in campagnes van charitatieve organisaties.

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Abstract:Emotions are of great influence in the media. This research focuses on arousal and reviewed the influence of arousal on the consumer’s trust. The following hypothesis was tested: The degree of arousal influences consumer’s trust in campaigns of relief organizations, more specifically: The higher the degree of arousal, the higher is the degree of trust. By means of two conditions, each which a different campaign format, an experimental research was established. The results show that there is a relationship between arousal and trust. Arousal is working opposite to trust: The lower the degree of arousal, the higher is the degree of consumer`s trust. In the conclusion and discussion is illustrated why this relationship is found.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/60961
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