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Getting emotional: measuring effect of camera angle in context by means of emotions

Maathuis, I.J. (2011) Getting emotional: measuring effect of camera angle in context by means of emotions.

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Abstract:This study explored the effects of vertical camera angle (high/low) and negative comment (dangerous/incompetent) on characteristics attributed to and emotions elicited by a stimulus photograph. Based on embodiment theory and supported by Frijda’s (2005) emotion experience theories, results were acquired through semantic differentials and use of the SAM and the PrEmo. In addition to effects of vertical camera angle and comment, more extreme effects were expected of interactions between the two. On the SAM and the PrEmo, no effects of vertical camera angle and comment were found. On the semantic differentials, no effect of camera angle was found, but the dangerous comment was judged more ‘bad’, more potent and more active than the incompetent comment. All tools found interaction of camera angle and comment, with the high angle/dangerous comment combination leading to higher scores on the semantic differentials and the SAM. On the PrEmo, the high angle/dangerous comment and the low angle/incompetent comment led to higher scores.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/61021
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