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The ingredients for choosing the right figurehead for increasing successful change in health care institutions

Kruse, Leoni (2011) The ingredients for choosing the right figurehead for increasing successful change in health care institutions.

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Abstract:Purpose - A figurehead is the person or persons presented and visualized in the information sources as the most important to communicate change to employees. This research elaborates how the employees’ perception of figurehead characteristics (credibility, likeability and trustworthiness) contributes not only to successful change in terms of affective organization commitment but also to change readiness and lower change resistance. In addition, this research examines if consensus among different figureheads, distinctive and consistent change messages have a moderating effect and strengthen the relationship between figurehead’s characteristics on successful change. Design/methodology/approach and findings - A survey study with data of 159 employees within four health care institutions showed that the perception of the figurehead’s characteristics is positively related to change readiness and negatively related to change resistance, but is not positively related to affective organization commitment. Consensus among different figureheads and consistent change messages strengthened the positive relationship between figurehead characteristics and affective organization commitment and change readiness. Distinctive change messages strengthened the positive relationship between figurehead characteristics and affective organization commitment. Research implications – This study offers health care institutions recommendations to achieve successful change. First, choose a figurehead with the right characteristics (credibility, likeability and trustworthiness). Preferably introduce just only a single figurehead, by choosing more figureheads, ensure there is consensus among the different figureheads. Finally, ensure that this figurehead communicates a distinctive and consistent message to the employees.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/61026
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