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Personalisatie van een online cursus: Onderzoek naar betrokkenheid en therapietrouw

Ottens, Maartje (2011) Personalisatie van een online cursus: Onderzoek naar betrokkenheid en therapietrouw.

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Abstract:Nowadays, the Internet has become an important part of healthcare. Offering, searching and obtaining psychological help online has increased in recent years. However, the growing demand for online help leads to two issues. First, there is a large and diverse target group and secondly a large number of people do not complete online self-­‐help programs. Tailoring and personalisation can possibly be of help addressing these issues. This study investigates whether the ability to personalize affects the degree of involvement and adherence of participants in the online program Living to the full. Adults with mild to moderate psychological symptoms were randomized and divided among the high personalization condition (n= 106) and low personalization condition (n= 133). The mean age of the participant was 46 years. The majority was female, highly educated and not married. The participants completed questionnaires both before and after the study to assess depressive symptoms, the presence and severity of anxiety symptoms and to measure the degree of involvement. Results show that the online program led to a significant decrease in depressive and anxious symptoms in both conditions. Both conditions scored high on involvement and at the time of measurement 49.4% completed the program. No significant differences were found in involvement or adherence between the two conditions. The online program Living to the full appears to be effective for participants with mild to moderate depressive symptomatology. Personalization seems to have little influence on the results of the online program, but personalization as a tailoring strategy might contribute to the results on the measured dimensions.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/61233
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