Older People New Media Choice Why (Not) Use The Internet?

Brakel, Alexander van (2011) Older People New Media Choice Why (Not) Use The Internet?

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Abstract:In this study the influence of the constructs Perceived Internet Skills, Expected Outcomes, and Habit Strength on Internet Use for older people was researched. Instruments used were a questionnaire and personal interviews. The construct Perceived Internet Skills was found to be the greatest predictor of Internet Use. Of the Expected Outcomes categories only Monetary Out-comes reached the level of significance. The findings suggest Perceived Internet Skills are the most important predictor for Internet Use. Though expected to play a large role, Habit Strength for Internet Use was found to be low in the questionnaire but greater in the interviews. The low score on the questionnaire could be the result of the method. Suggestions for further research are made, and practical recommendations to promote Internet Use amongst older people are given.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/61260
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