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Optimizing university websites in terms of usability

Havinga, J.P. (2011) Optimizing university websites in terms of usability.

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Abstract:In this study 10 different university websites are compared on their usability by executing 10 different tasks on each of the websites. Each participant in the experiment did each task once, and each task was done on a different website. Which task was done on which website was different for each participant. Top and bottom performing websites in terms of successfulness for the completed tasks and time needed to complete the tasks are analyzed. These results show poor and strong designs for specific tasks. Clustering the website based on their features failed to provide any predictive value about the usability of a website. From the results guidelines are proposed to help improve the usability of university websites
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/61326
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