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Dominant men and Submissive women? The effects of camera angle and context in Social media

Zandbergen, R. (2011) Dominant men and Submissive women? The effects of camera angle and context in Social media.

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Abstract:This study tried to find the influence of gender and dominance on judgment of social media profiles. Dominance was manipulated by using a high or low camera angle in photos and by putting different descriptions on the profile. The study especially focused on the influence of gender (of both the person in the photos, as the subjects) and the influence of descriptions and photos on dominance. A pilot study was done to choose the best photos for the profile and to check if the descriptions, based on five personality factors, were adequate. For the main experiment 82 subjects participated in an internet survey. In this survey the subjects filled in TIPI-tests to judge a male and a female social media profile on five personality factors. The results indicated that the man was not judged as more dominant than the woman. However, men were more extreme in judging the profiles, which confirmed the idea that men have more stereotype ideas than women. The descriptions seemed to be more influential on judgment than the photos, since the scores of the judged profiles complied with the levels of dominance that had been determined earlier for the descriptions.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/61338
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