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Reading DER SPIEGEL. The explaining factors of the reading time of DER SPIEGEL tested on social cognitive theory

Nierdermeier, S.S. (2011) Reading DER SPIEGEL. The explaining factors of the reading time of DER SPIEGEL tested on social cognitive theory.

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Abstract:Newspapers have existed in one form or another since 100 BCE, and their content is linked to their historical development. The first copy of “DER SPIEGEL” was published on 4th January, 1947, but there was never any study about the explaining factors of the reading time of the magazine DER SPIEGEL, which this study is about. To structure the research, a model of Bandura’s social cognitive theory was used. It consists of three factors which influence and interact. After a literature study social cognitive theory was expanded. Data collection made use of an online questionnaire. Results show that the highest predictor of the variance of reading time is the variable “Surveillance needs” and the lowest predictor is the variable “Self-efficacy”.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/61341
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