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Introducing a systemic innovation characterized by network externalities: the case of The Whisper

Cornelissen, Willem (2011) Introducing a systemic innovation characterized by network externalities: the case of The Whisper.

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Abstract:This report discusses the details of conducting a case study, The Whisper Bus, on introducing a systemic innovation characterized by network externalities. The purpose of this research was to identify the critical factors and preconditions that ensure the introduction to succeed. It is hoped that the findings will illustrate these critical factors and preconditions, which in-turn will lead to improvements in future introductions of systemic innovations characterized by network externalities. The case analyzed, included cooperation of directly involved: government, power company and a supplier of OEM manufacturers. The time period for this study did not include the final ending of the innovation. Hence, it was not possible to conclude whether the introduction was successful. Preliminary results of the research indicate that the organizations and coordination of the introduction founding a foundation forms an appropriate coordination mechanism. It was concluded that by adjusting the interfaces to the current infrastructure, the effects of network externalities were largely eluded. As well as in order to break through the excess inertia a PPP (public-private partnership) supports the founding of an installed base. It is recommended that future research focuses on industries other than the automotive. It is also recommended that governmental cooperation on national and international level could be involved
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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