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Developing a successful Business Park service portfolio: learning from Kennispark Twente and Vision Park Apeldoorn

Lustig, Oscar (2012) Developing a successful Business Park service portfolio: learning from Kennispark Twente and Vision Park Apeldoorn.

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Abstract:This research report focuses on the (mis)fit between Business Park service portfolios and service needs of (potential) tenants of those parks, resulting in the following research question: “How can Business Park service portfolios be developed to cater tenants’ needs?” An answer to this question can ensure a right fit between offerings and needs. This answer is found by first thoroughly analysing literature in the field of Business Parks about amongst others service portfolio definitions, incubator benefits and best practices. This analysis resulted in 7 propositions about for example the relation between company age/size and service needs. The data to test these propositions was mined at two places: Kennispark Twente and Vision Park Apeldoorn. A web survey was used to identify tenants needs. Also, Business Park management was interviewed to identify service portfolio offerings. In order to be able to compare the survey results with characteristics of companies, a database was created in which all respondents were typified by number of employees, age and sector type. By statistically testing the data from the surveys, interviews and databases the propositions were proven wrong or right. Eventually it turned out that the service needs of companies depend on the age of the company and the industry type it is active in. Furthermore, a distinction can be made between ‘nice to have’ needs and the following ‘need to have’ needs: Housing, Parking, Eating and Talent. These basic service needs form the basis of the flexible service portfolio that offers the solution to create a right fit between tenants’ needs and Business Park management offerings. The flexible service portfolio is then further customized by adding services based on the tenants’ age and industry. To conclude, adding special company specific needs complete the flexible service portfolio. To ensure that this right fit between needs and offerings continues to exist, continuous flexible service portfolios are necessary. This means that the initial flexible service portfolio should be kept up to date by periodically monitoring service needs and offerings in interviews between Business Park management and company representatives. The flexible service portfolio now is a solution for a more efficient fit between offerings and needs. The flexible service portfolio also is a better way to attract new tenants to a Business Park.
Item Type:Essay (Master)
Clients:
Vision Park Apeldoorn
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/61454
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