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The value of commercial diplomacy from an SME perspective

Busschers, J.A. (2011) The value of commercial diplomacy from an SME perspective.

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Abstract:This research examines the value-added nature of commercial diplomacy (CD) from a small-medium-enterprise (SME) perspective. Commercial diplomacy is “the activity conducted by state representatives with a diplomatic status in view of business promotion between the host and home country” (Naray, 2008). Commercial diplomacy is an increasingly more important and powerful governmental measure to support SMEs in their internationalization endeavor, by addressing information asymmetries and other market failures in today’s interconnected competitive market environment; yet little is known about the value SMEs attach to CD services. Our research addresses this gap in existing literature by identifying to what extent, where to whom and under which quality conditions SMEs perceive CD as a valuable instrument. The subsequent central research question that will be elucidated on is: To what extent is CD perceived valuable, which factors determine the value of commercial diplomacy and which improvement points can increase the value of commercial diplomacy from an SME perspective?
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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