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Critical success factors for rolling forecasting in the consumer packaged goods business

Doeven, C.W.T. (2012) Critical success factors for rolling forecasting in the consumer packaged goods business.

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Abstract:Introduction Rolling forecasting is a method used by companies to produce a regular updating forecast with a moving window (Tanlu, 2007). The method is proposed in the end of the 1990s as replacement for traditional budgeting, as it is believed to solve some of the perceived downsides of the budget. Rolling forecasting gives companies the opportunity to produce a forecast which is longer than the end of the fiscal year, which results in better management information. Furthermore, a regular updating forecast is expected to have more accurate results in comparison with the traditional budget. In practice however, rolling forecast is most used as supplement to the budget, instead of a replacement. ConQuaestor is, as a consulting organization, interested in producing a proposition in rolling forecasting for their clients. In order to gain more knowledge on the process and practices of rolling forecasting, ConQuaestor would like to know what the critical success factors of this method are, and how these factors influence the success of rolling forecasting. Research question The following research question is formulated: “What are the critical success factors for a best fitting design, implementation and deployment of rolling forecasting within the Consumer Packaged Goods business and how do these factors influence the success of rolling forecasting?” The answer to this question is relevant for both ConQuaestor, and for companies that work with rolling forecasting. For ConQuaestor, the conclusions of this research will be helpful to expand the existing knowledge on the topic rolling forecasting. For companies currently using, or planning to use rolling forecasting, the answer to the main research question will provide useful information to improve or implement the rolling forecast, and thereby improve the performance of the company.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/61502
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