Revising the TAM in hedonic information systems: The influence of the TAM, perceived enjoyment, innovativeness and extraversion on the use of location-based social networks

Bouwman, M.E. (2011) Revising the TAM in hedonic information systems: The influence of the TAM, perceived enjoyment, innovativeness and extraversion on the use of location-based social networks.

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Abstract:As a hedonic information system, a location-based social network (LBSN) is often seen as a promising innovative mobile service in recent years. However, research on LBSNs is still limited. Little is known about the factors influencing the intention to use LBSNs and the actual use of LBSNs. Our study aims to explain the critical factors underlying the use of a LBSN, by developing a conceptual framework based on the Technology Acceptance Model, the theory of diffusion of innovations and the Five-Factor Model. To examine our proposed research model, we conducted an online survey among users of a Dutch LBSN (Feest.je). We applied structural equation modelling to test our research model. Our results demontrate that perceived usefulness, perceived ease of use, perceived enjoyment and innovativeness seems to be significantly predicting the intention to use and the actual use of LBSNs, and hedonic information systems in general. We found no effect of the influence of extraversion. In practical, our results suggest that developers of LBSNs should especially make their service pleasant and fun to use. Whether a service is seen as enjoyable, will in fact have a significant impact on the intention to use a service, and on the usefulness and ease of use of a service. Keywords: hedonic, location-based, social network, extraversion, innovativeness, usefulness, ease of use, enjoyment, technology acceptance model.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/61532
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