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Customer value in higher education social media marketing: the case of the department of Professional Learning and Development at the University of Twente

Kohnke, Christina (2012) Customer value in higher education social media marketing: the case of the department of Professional Learning and Development at the University of Twente.

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Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/61757
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