Brand alignment: the relation between identity and image

Braam, Nienke (2012) Brand alignment: the relation between identity and image.

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Item Type:Essay (Bachelor)
Clients:
Ten Cate Grass
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (56834)
Link to this item:http://purl.utwente.nl/essays/61785
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