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ECSR in SME: towards effective environmental protection?! A case study analysis

Rabot, Pia Maleen (2012) ECSR in SME: towards effective environmental protection?! A case study analysis.

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Abstract:There is a large number of research work done on Corporate Social Responsibility (CSR) for Small and Medium Enterprises (SME). Also making CSR outcome measurable is a very recent approach by scientists, public institutions and organisations. The aim of this research project is to conceptualise CSR as a valuable management approach for SME by examining the qualitative and quantitative effects of CSR-Engagement. It contributes to a coherent approach of CSR in SME by unfolding limiting and supporting factors of CSR-Strategies. The focus will be on CSR on environment as one CSR-Approach, which enables to unfold the effects of CSR on its stakeholders. For this purpose the research question “to what extent are the Corporate Social Responsiblity-Strategies of Medium enterprises effective with regard to environmental impact?” is discussed. Based on semi-structure interviews with two medium-sized companies the outcome with regard to effects on the environment, effects within the company and effects on CSR development will be analysed. Qualitative as well as quantitative aspects of CSR are discussed on the basis of a set of questions. The research shows evidence that environmental CSR (ECSR) is one approach to become more competitive. It enables companies to structure their environmental approaches towards an integrated strategy rather than various loose strategies. It ensures resource efficiency through recycling and less material consumption. Consumer acceptance constitutes another aspect of competitiveness that supports the introduction of ECSR. The strategic introduction of ECSR is supported by environmental management schemes that provide a basis for managing CSR for companies with fewer resources available for ECSR management and monitoring.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:88 social and public administration
Programme:Public Administration MSc (60020)
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