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Executive informing : the development of an executive information service design

The, Kuan Ming (2012) Executive informing : the development of an executive information service design.

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Abstract:This thesis presents the application of a design science framework for the design and exploitation of information services by Wijnhoven (2011). The framework is applied within an information service development project executed for a London based executive search firm (MBS). MBS already operates an information service in the form of a daily newsletter sent to approximately 17.000 subscribers.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/61958
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