University of Twente Student Theses
The servitization of product-oriented companies
Steunebrink, G.G.B. (2012) The servitization of product-oriented companies.
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| Abstract: | The objective of this thesis is to define a method with supporting techniques to guide organizations in making the shift from product-orientation to service-orientation, or a combination of products and services. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/62039 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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