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The servitization of product-oriented companies

Steunebrink, G.G.B. (2012) The servitization of product-oriented companies.

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Abstract:The objective of this thesis is to define a method with supporting techniques to guide organizations in making the shift from product-orientation to service-orientation, or a combination of products and services.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/62039
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