University of Twente Student Theses


De invloeden van saillantie van sociale identiteit op muziek piraterij

Slob, G.C. (2012) De invloeden van saillantie van sociale identiteit op muziek piraterij.

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Abstract:The digitalization of music resulted in a new form of ethics, a “digital ethic”, where file sharing in the digital world is contrary to the usual expectations of the physical world. In this study the effects of social identity salience on the tendency to download illegally were examined. The expectation was that a song from an in-group band (with the band included in the salient social identity) was less likely downloaded than a song from an out-group band. It was also expected that this effect is enhanced by the degree to which someone has idealistic ethical perspective. These expectation were examined with a 2 (Ethical Idealism: high vs. low) x 2 (Salient Identity: European vs. Dutch) x 3 (fictional band nationality: American vs. British vs. Dutch) between-subjects experiment. ‘Ethical idealism’, ‘salient identity’ and ‘fictional band nationality’ were treated as independent variables. The dependent variables consist of the probabilities of the song being purchased or (illegally) downloaded, of variables concerning the price of the song and of variables concerning the band appreciation (concert visit, band grade, etc.). The main conclusions of this study are that the anticipated effects of the social identity salience and ethical idealism do not appear to play a role in the appreciation of the band and the tendency to illegally download or buy the song. However, this effect was found when participants were asked about their perspective on the price of the song and on how much they were willing to pay for the song, if the song was purchased. This could mean that when people decide they are going to pay, they might unconsciously be willing to pay more for the in-group band than for the out-group band, which means the in-group band is favored. The absence of the expected results when it comes to (illegally) downloading can perhaps be explained by the moral standing people have towards downloading illegally. Future research can best focus on the reasons why downloading is probably not seen as immoral behavior.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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